Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations
作者： J. B. McCall , M. B. Warrington
DOI:
关键词: Function (engineering) 、 Adaptive behaviour 、 Negotiation 、 Business 、 Agency (sociology) 、 Agreement 、 Cross-cultural psychology 、 Negotiation theory 、 Marketing 、 Public relations
摘要: Part 1 The nature and function of negotiation: a negotiation approach to marketing the anatomy communication, culture frameworks for adaptive behaviour making commercial agreements within legal frameworks. 2 Negotiating agreements: sales/purchase agreement agency/distributorship licensing joint-venture managing process.
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