Optimal recommendation sets: covering uncertainty over user preferences

作者: Paul R. Messinger , Bob Price

DOI:

关键词: Machine learningComputer scienceUtility theorySurpriseMaximizationRecommender systemArtificial intelligenceMathematical optimizationValuation (finance)

摘要: We propose an approach to recommendation systems that optimizes over possible sets of recommended alternatives in a decision-theoretic manner. Our selects the alternative set maximizes expected valuation user's choice from set. The set-based optimization explicitly recognizes opportunity for passing residual uncertainty about preferences back user resolve. Implicitly, chooses with diversity optimally covers preferences. can be used several preference representations, including utility theory, qualitative models, and informal scoring. develop specific formulation multi-attribute which we call maximization max (MEM). go on show this is NP-complete (when are described by discrete distributions) suggest two efficient methods approximating it. These approximations have complexity same order as traditional k-max operator and, both synthetic real-world data, perform better than recommending k-individually best (which not surprise) very close optimum less expected).

参考文章(18)
David A. Hensher, Joffre D. Swait, Jordan J. Louviere, Stated Choice Methods: Analysis and Applications ,(2000)
Neal E. Young, K-medians, facility location, and the Chernoff-Wald bound symposium on discrete algorithms. pp. 86- 95 ,(2000) , 10.5555/338219.338239
Joseph A. Konstan, Bradley N. Miller, David Maltz, Jonathan L. Herlocker, Lee R. Gordon, John Riedl, GroupLens Communications of the ACM. ,vol. 40, pp. 77- 87 ,(1997) , 10.1145/245108.245126
Richard M. Johnson, Trade-Off Analysis of Consumer Values: Journal of Marketing Research. ,vol. 11, pp. 121- 127 ,(1974) , 10.1177/002224377401100201
Craig Boutilier, A POMDP formulation of preference elicitation problems national conference on artificial intelligence. pp. 239- 246 ,(2002) , 10.5555/777092.777132
Terry Elrod, Jordan J. Louviere, Krishnakumar S. Davey, An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models: Journal of Marketing Research. ,vol. 29, pp. 368- 377 ,(1992) , 10.1177/002224379202900307
Paul E. Green, V. Srinivasan, Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice: Journal of Marketing. ,vol. 54, pp. 3- 19 ,(1990) , 10.1177/002224299005400402
Alexandrin Popescul, Steve Lawrence, Lyle H. Ungar, David M. Pennock, Probabilistic Models for Unified Collaborative and Content-Based Recommendation in Sparse-Data Environments uncertainty in artificial intelligence. pp. 437- 444 ,(2001)
G. A. Croes, A Method for Solving Traveling-Salesman Problems Operations Research. ,vol. 6, pp. 791- 812 ,(1958) , 10.1287/OPRE.6.6.791