Market Potentials and Willingness to Pay for Selected Organic Vegetables in Kandy

摘要: Organic products are considered to be superior in quality compared conventionally produced products, since it has been proved that organic help prevent several health hazards. Therefore, demand for increasing all over the world, as well Sri Lanka. Given this study was conducted with a view identifing market potentials and consumer expectations Kandy. Further, identifies factors influence additional willingness pay vegetables. The research three supermarkets, namely, Cargills, Dhanasiri Royal Garden Mall. Thirty respondents were randomly selected from each of supermarkets. Results reveal most consumers aware awareness influenced their consumption past. majority price an important factor product have attached higher importance certification reputed organization. Consumers also indicated should sold easily accessible shops convenience purchasing. regression analysis revealed socio-demographic factors, income, environmental education years significantly Based on could concluded effectively advances there is high potential introduce supermarkets along introducing marketers direct proper programs among promoting products. DOI:  http://dx.doi.org/10.4038/sjae.v4i0.3486 SJAE 2002; 4(1): 107-119