Analysing the ride sharing behaviour in ICT based cab services: A case of Mumbai, India

作者: Pranav Shah , Varun Varghese , Arnab Jana , Tom Mathew

DOI: 10.1016/J.TRPRO.2020.08.018

关键词: Test (assessment)Sharing economyLast mileRevealed preferenceDeveloping countryInformation and Communications TechnologyStructural equation modelingBusinessService (business)Marketing

摘要: Abstract The land passenger transport sector lies on the cusp of a major transformation, guided by last mile connectivity, digital technology, and collaborative consumption. recent emergence transportation network companies, in tier-I cities developing countries, which provide economically environmentally convenient sharing services over decade motivates this research. objective research is to find extent different considerations persuade people choose non-sharing rides so that policy recommendations for modal shift from service can be suggested. A revealed preference survey was conducted city Mumbai capturing information an individual’s travel patterns, socio-economic characteristics, attitudes. novel methodological framework conceptualized test impact these socio-economic, attitudinal, other underlying factors cab rides. then tested using structural equation modelling (SEM). results showcased latent variables ‘socio-economic status’ ‘spending propensity’ negatively impacted sharing. Meanwhile, characteristics such as number companions how they value comfort ride also had significant negative impacts choice. findings study were used discuss services.

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