New Media Technology: Cultural and Commercial Perspectives

摘要: Foreword. Preface. 1.New Media Technology. Conceptual Roadmap to New Technologies. Mapping the Consequences of The Changing Players. Stakes. Industry Overview. 2.The Internet. World Wide Web. Multimedia and Future 3.Historical Perspectives. From Cave Paintings Information Highway. Nature "New Technologies." Good-bye Gutenberg. Learning from History. 4.The Technology Map. 5.From Convergence Superhighway. Key Concepts. Applications. Epilogue. 6.Masters Universe. Global Domestic Financial Equation. Entrepreneurial Spirit. 7.Rewriting Editorial Creative Process. Once Upon a Time. Designing Quality Content. Breaking Rules. Journalists. Digital Content Manufacturing. 8.Marketing Electronic Publications. Shoot First, Ask Questions Later. Strategic Considerations. Adopters Implications for Advertising. Business Environment. Evaluating Results. 9.The Legal Regulatory Deregulating Communications. Courts. Clinton Administration. Congress. State Regulators. International Bodies. Computer Security Cryptography Controversy. Reconceptualizing Privacy. Protecting Intellectual Property Rights. 10.Social Cultural Consequences. Social in Institutional Sociological Perspectives on Theoretical A Framework Understanding 11.The Future. On Holodeck. Parallel or Divergent Universes? Publishing. Manager's Guide Glossary Terms. Appendix. Bibliography.