Advertising inventory allocation
作者： Noam Nisan , Hal R. Varian , Tal Franji , Yossi Matias , Jason Bayer
DOI:
关键词: Business 、 Mechanism based 、 Advertising 、 Price auction 、 Block (data storage) 、 Scheduling (computing)
摘要: A simultaneous ascending price auction ("SAA") can be used to allocate advertising inventory bidders. The be, for example, radio or television advertisement spots ("spots"). bidders advertisers that provide advertisements presentation in the spots. Two more contiguous define an block. Spots blocks allocated by SAA mechanism based on bid criteria. perform scheduling and pricing. allocation optimized facilitate efficient of blocks.
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