Acting as a Change Agent in Supporting Sustainable Agriculture: How to Cope with New Professional Situations?

作者: M. Cerf , M.N. Guillot , P. Olry

DOI: 10.1080/1389224X.2011.536340

关键词: Public relationsManagement scienceAgricultureBusinessProfessional developmentSustainabilitySustainable agricultureTraining methodsIntegrated farmingCoping (psychology)Change agent

摘要: ABSTRACT How do change agents deal with the diversity of farmers' attitudes towards future agriculture? they themselves cope and understand their role as agents? We chose a comprehensive, action-training approach to answer such questions worked belonging two different extension networks. The acknowledged historically built professional models discussed situations in relation need develop new skills address audiences. Some dimensions these were pointed out crucial process: (1) agent's position among farmers those who act farming practices at local level; (2) tension between engagement promoting more environmentally-friendly practices, that managers assign agent; (3) way combining scientific technical knowledge own knowledge. Our work also highlighted a...

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