作者: ELIZABETH A. DIDIER , MARK W. BRUNSON
DOI: 10.2111/1551-5028(2004)057[0330:AORMIB]2.0.CO;2
关键词: Marketing 、 Production (economics) 、 Livestock 、 Environmental resource management 、 Outreach 、 Range (biology) 、 Politics 、 Business 、 Sustainability 、 Rangeland 、 Stewardship
摘要: Improving the sustainability of grazed rangelands requires that landowners adopt management innovations. We interviewed Utah ranchers to better understand innovation adoption among range livestock operators, and ultimately suggest improvements in content delivery outreach activities. A 2-phase, qualitative social science research method was used encourage discovery information unlikely be revealed via surveys expand application theory production. In line with previous research, related full-time ranch operation, dependence on income, anticipated future ranch, extent networks. Barriers included inadequate time resources, peer influences, perceived drawbacks potential innovations (e.g., difficulty pilot-testing new grazing systems, or poor cost-benefit ratios vegetation treatments). contrast studies, innovators were motivated by a desire demonstrate stewardship land managers public. Previously unidentified barriers spatial characteristics enterprise perceptions about political/legal constraints.