作者: Michael L. Platt , Hilke Plassmann
DOI: 10.1016/B978-0-12-416008-8.00013-9
关键词: Psychology 、 Valuation (finance) 、 Cognitive psychology 、 Neuroeconomics 、 Common currency
摘要: A major goal of research in neuroeconomics is to formulate a theory how we make decisions, grounded both the psychology and economics choice behavior knowledge underlying biology. Consistent decision making requires assigning values available options – process referred as valuation. Thus, understanding valuation emerges from interactions millions neurons different brain systems central question for neuroeconomics. This chapter reviews work applying neuroscientific methods, such functional brain-imaging, single neuron recording, on lesion patients transcranial magnetic stimulation, which sheds light regions involved representation distinct signals contributions these behavior.