Multistage Valuation Signals and Common Neural Currencies

作者: Michael L. Platt , Hilke Plassmann

DOI: 10.1016/B978-0-12-416008-8.00013-9

关键词: PsychologyValuation (finance)Cognitive psychologyNeuroeconomicsCommon currency

摘要: A major goal of research in neuroeconomics is to formulate a theory how we make decisions, grounded both the psychology and economics choice behavior knowledge underlying biology. Consistent decision making requires assigning values available options – process referred as valuation. Thus, understanding valuation emerges from interactions millions neurons different brain systems central question for neuroeconomics. This chapter reviews work applying neuroscientific methods, such functional brain-imaging, single neuron recording, on lesion patients transcranial magnetic stimulation, which sheds light regions involved representation distinct signals contributions these behavior.

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