The Crowding Effect Of Rewards On Knowledge-Sharing Behavior In Virtual Communities
作者： Vallabh Sambamurthy , Balaji Rajagopalan , Chih Chung Liu , Ting Peng Liang
DOI:
关键词: Overjustification effect 、 Self-determination theory 、 Virtual community 、 Social psychology 、 Psychology 、 Cognitive evaluation theory 、 Knowledge sharing 、 Motivation crowding theory 、 Incentive 、 Affect (psychology)
摘要: Knowledge sharing is an important activity in virtual communities (VC). Recently, some researchers have explored various motivators that may influence VC members' contribution. Although providing rewards has been found to significantly motivate employees share knowledge organizational research, it also diminish intrinsic motivation and lead reduced efforts cases psychology literature. The phenomenon external intervention (e.g. monetary incentives or punishments) either undermine (crowd-out) enhance (crowd-in) called the crowding effect. Based on theory, this study investigated moderating effect of relationships motivations intention for sharing. research framework includes two motivational factors, extrinsic motivation, communities. model was tested using a field experiment 204 members different results confirmed existence That is, relationship between knowledgesharing lowered after treatment incentives. findings suggest managers should carefully consider promoting their websites because can potentially affect knowledge-sharing behavior
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