Perceptions of the Impacts of Major Commercial Sport Events

作者: Christopher J. Auld , Kathleen M. Lloyd , Jennifer Rieck

DOI: 10.1057/9780230306639_5

关键词: BiddingExecutive educationSubsidyDestinationsPerceptionExternalityMarketingBusiness educationBusiness analysisBusiness

摘要: Governments worldwide have been encouraged to subsidize events, build stadia and arenas engage in highly competitive costly bidding processes by the expectation that benefits will accrue from major events (Bennett, 2006; Bull Lovell, 2007; Crompton, 1995; Dolles Soderman, 2008). There is a general belief amongst policy makers hosting large-scale sporting can realize substantial positive externalities (Bull 2007), associated recognition effects are ‘a rationale for such events’ (Bob Swart, 2009; Jones, 2001). Baade (2000: 24) argued cities used “promise of increased economic activity persuade citizens lend financial support an aggressive city strategy remake their centres into cultural destinations”. Such strategies often manifested through sport events.

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