The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness
作者： Richard A. Heiens , Larry P Pleshko
DOI:
关键词: Profit impact of marketing strategy 、 Market share 、 Marketing strategy 、 Market research 、 Business 、 Marketing 、 Market share analysis 、 Market orientation 、 Strategic fit 、 Market analysis
摘要: The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm's strategic profile …
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researchgate.net 参考文章(29)
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