Critical success factors for managing the visitor experience at the Kruger National Park

摘要: Nature-based tourism destinations have shown significant growth over the past decade and, with ever increasing numbers of tourists travelling to national parks, right management structures, goals and objectives need be determined. South African National Parks (SANParks) manages all 22 parks in Africa Kruger Park (KNP) being biggest them generating more than 80% SANParks income. The KNP is one world’s largest conserving a staggering 1 962 362 ha land which bigger countries such as Israel Holland. When taking into perspective, park must styles factors place ensure that managed sustainable manner exceeds expectations tourist provide memorable experience whilst visiting KNP. goal this study was therefore determine critical aspects or success (CSFs) needed create visitor at park. This achieved by conducting questionnaire survey four rest camps within from 27 December 2010 4 January 2011. used for were: Skukuza (152 questionnaires), Berg Dal (98 Lower Sabie (85 questionnaires) Satara (101 questionnaires). During time total 436 questionnaires were completed included further analysis. In Article 1, key visitors regard important identified. These CSFs assist providing quality services products tourist, leading experience. A factor analysis performed on parks. There nine identified can implement three not yet been previous research wildlife experience, interpretation luxuries. Other General management, Variety