Structural relationships among strategic experiential modules, emotion and satisfaction at the Expo 2012 Yeosu Korea.
作者： Hak-Jun Song , Young-joo Ahn , Choong-Ki Lee
DOI: 10.1002/JTR.1981
关键词: Visitor pattern 、 Social psychology 、 Experiential learning 、 Structural equation modeling 、 Psychology 、 Event (relativity) 、 Affect (psychology)
摘要: A structural equation model was constructed to analyze the relationship among strategic experiential modules, emotion and visitor satisfaction. For its research site, this study focused on ‘the Expo 2012 Yeosu Korea’ held in South Korea. The results of supported hypothesis that event experience is an important factor influences visitors' level satisfaction through emotions during Expo. This found Schmitt's five types indirectly affect positive emotional experience. demonstrated not only issue may be attributed but also involves psychological concerns. Copyright © 2013 John Wiley & Sons, Ltd.
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