The alcohol advertising ban in Norway: Effects on recorded alcohol sales.

作者: Ingeborg Rossow

DOI: 10.1111/DAR.13289

关键词: Alcohol advertisingBest evidenceEnvironmental healthConsumption (economics)Alcohol consumptionBusinessInterrupted time seriesAutoregressive integrated moving averageUnrecorded alcoholAlcohol

摘要: INTRODUCTION Although bans or restrictions on alcohol advertising are recommended as one of the three most effective and cost-effective policies to curb consumption, best evidence support this is indirect. The aim study was examine whether complete ban in Norway 1975 had any effect total sales. METHODS Annual time series recorded sales (1960-2006) were analysed. Autoregressive integrated moving average interrupted techniques used model ban, adjusting for prices wages. RESULTS autoregressive analyses showed a negative statistically significant sales, suggesting an immediate lasting reduction 7.4% (P = 0.002). DISCUSSION AND CONCLUSIONS reduced This suggests that protective by reducing consumption. conclusion remains tentative because possible effects unrecorded consumption marketing social media satellite TV channels.

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