Marketing the National Marine Park Image in Greece
作者： ALEX DEFFNER , THEODORE METAXAS
DOI: 10.1080/13032917.2009.10518911
关键词: Research program 、 Environmental planning 、 International network 、 Marine park 、 Marketing 、 Strategic planning 、 Politics 、 Tourism 、 Specialization (functional) 、 Geography 、 Promotion (rank)
摘要: ABSTRACT The purpose of this paper is to uncover the importance combination global promotion image Alonnisos National Marine Park through place marketing procedures. main source used a research program carried out by Laboratory Tourism Planning, Research and Policy from Department Planning Regional Development, University Thessaly. goals are incorporation park into an international network tourism aimed at strengthening specialization tourist attractions, as well development politics dialogue between relevant organisations local population.
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