Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes

摘要: Dealing With an Angry Public: The Mutual Gains Approach to Resolving Disputes Some portion of the American public will react negatively almost any new corporate initiative, as Disney discovered when it announced its plans build historical theme park in Virginia. Similarly, government efforts change policy or shift budget priorities are invariably met with stiff resistance. In this enormously practical book, Lawrence Susskind and Patrick Field analyze scores both private public-sector cases, well crisis scenarios such Alaskan oil spill, silicone breat implant controversy, nuclear plant malfunction at Three Mile Island. They show how resistance initiatives can be overcome by a mutual gains approach involving face-to-face negotiation, strategy applied successfully over fifteen hundred executives officials who have attended Professor Susskind's MIT-Harvard "Angry Public" seminars. outline six key elements order help business leaders negotiate, rather than fight, their critics. process, they identify is, whose concerns address first, which people organizations must convinced legitimacy action taken, assess respond different types anger effectively. Acknowledging crucial role played media shaping perception understanding, suggest way develop interaction is consistent principles, also discuss type leadership that managers provide combine these ideas into useful whole. We all need concerned about society public's concerns, fears not adequately addressed. When agencies spend time resources on rehashing defending each decision make, frustrated angry contributes erosion confidence our basic institutions undermines competitiveness international marketplace. valuable produced strong, clear framework reduce hidden costs for hundreds executives, managers, elected appointed officials, entrepreneurs, relations, legal other professionals advise them.