E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers
作者： Vikas Kumar , Ogunmola Gabriel Ayodeji
DOI: 10.1016/J.JRETCONSER.2020.102399
关键词: Customer retention 、 Empirical research 、 Marketing 、 Customer satisfaction 、 Loyalty business model 、 Information quality 、 Loyalty 、 E-commerce 、 Service quality 、 Business
摘要: … By increasing the utilitarian value and hedonistic values derived by the customers, customer satisfaction and hence the customers repeat purchase intention can be increased …
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