Virtual Communities as Challenges to Real Companies

摘要: The Internet is considered as enabling technology that allows companies to create and nurture business-related online communities. Such "communities of commerce" are expected be a key element in gaining sustaining customer loyalty the age Internet. In this paper, we argue not only creation new communities but also appropriate treatment already existing increasingly important. By example an community situated global conferencing system Usenet News, outline may disseminate significant amounts information about companies, their products, bright sides, dark spots. Dissemination such supportive harm reputations well. An investigation Web sites two multi-national corporations suggest these yet prepared communicate with Finally, ways establish communication mutual benefit