Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
作者： Che-Hui Lien , Miin-Jye Wen , Li-Ching Huang , Kuo-Lung Wu
DOI: 10.1016/J.APMRV.2015.03.005
关键词: Brand image 、 Value (economics) 、 Trustworthiness 、 Time saving 、 Business 、 Advertising 、 Marketing
摘要: Leisure travelers increasingly prefer to book hotel online when considering the convenience and cost/time saving. This research examines the direct and mediating effects of brand …
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