Shopping-Related Attitudes: A Factor and Cluster Analysis of Northern California Shoppers
作者： Patricia L Mokhtarian , Xinyu Cao , David T Ory
DOI:
关键词: Advertising 、 Travel behavior 、 Exploratory factor analysis 、 Scale (social sciences) 、 Credit card 、 Mode choice 、 Marketing 、 Geography 、 Public transport 、 Metropolitan area 、 Sample (statistics)
摘要: … Thus, this analysis suggests that fewer than sixteen factors be used. Application of the conventional eigenvalue ^ one rule (to initial eigenvalues, as per Fabrigar et al, 1999) identified …
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