The business push and audience pull in Arab entertainment television

摘要: This article seeks to identify complex dynamics in Arab media. It argues that entertainment television is subject twin processes of “business push” and “local audience pull.” also illustrates how multiple power structures hinder or facilitate these processes. Using an overview the past five years television, analyzes transformative practices illustrate key fractures global media codistribution, format investments, as well signs reassertion national broadcasters impact YouTube phenomenon. The for investigating push/pull vectors foster links interactions more than actors structures. approach required better understand current permutations.