Consumer preferences and policy implications for the green car market

摘要: Purpose The purpose of this paper is to understand consumer preferences for green vehicles with low fuel consumption and emission. It will examine six important vehicle attributes, including efficiency CO2 emissions, determine the impacts increasing demand attributes on domestic car industry in Sweden. Design/methodology/approach Responses an adaptive choice-based conjoint experiment from a sample 100 residents Northern Sweden were analyzed using monotone regression market simulation. Findings The authors found that sensitive changes emission levels. However, engine power was most attribute existing owners whereas price one potential customers, while both segments valued more than efficiency. Also, producer benefit increase size share if all new have higher but its decrease lower emissions. Social implications Although promoting purchase beneficial environment, policy makers also need balance against any adverse effect economy. This study provide evidence-based recommendations cars purchase, thus contribute improving environment. Moreover, it predict shares different vehicles, impact automobile manufacturing sector economy. Originality/value This significantly understanding by exploring consumers country well-established alternative has weather driving conditions industry. differences preference between buyers. Finally, simulate effects changing levels utility