Change of images of South Korea among foreign tourists after the 2002 FIFA World Cup
作者： Samuel Seongseop Kim , Alastair M. Morrsion
DOI: 10.1016/J.TOURMAN.2003.11.003
关键词: Destination image 、 Mainland China 、 Geography 、 Mainland 、 Survey instrument 、 Nationality 、 Advertising 、 Tourism 、 Destinations 、 Tourist industry 、 Socioeconomics
摘要: … The goal of this study was to empirically examine the image changes of South Korea as perceived by Japanese, Mainland Chinese and US tourists as a result of hosting the 2002 World …
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