Experience of emerging market firms: The role of cognitive bias in developed market entry and survival
作者： Douglas E. Thomas , Lorraine Eden , Michael A. Hitt , Stewart R. Miller
DOI: 10.1007/S11575-007-0055-8
关键词: Demographic economics 、 Survival analysis 、 Economics 、 Affect (psychology) 、 Developed market 、 Alliance 、 Emerging markets 、 Cognitive bias 、 Sample (statistics) 、 Marketing 、 Organizational learning
摘要: Abstract and Key Results This paper draws on organizational learning theory to explain how experience influences the propensity for emerging market firms (using an event history analysis of a sample Latin American during 1990s) enter developed markets, their likelihood survival. We argue that is positively related firms’ entry survival in markets; however, cognitive biases affect roles played by other types decisions. Alliance with increases entry, but decreases survival. Failure markets reduces
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