A toy story: Association between young children's knowledge of fast food toy premiums and their fast food consumption.

摘要: Fast food restaurants spend millions of dollars annually on child-targeted marketing, a substantial portion which is allocated to toy premiums for kids' meals. The objectives this study were describe fast premiums, and examine whether young children's knowledge was associated with their consumption. Parents 3- 5-year old children recruited from pediatric WIC clinics in Southern New Hampshire, completed cross-sectional survey between April 2013-March 2014. reported usually knew what toys being offered at restaurants, had eaten any four that offer meals (McDonald's, Burger King, Subway, Wendy's) during the 7 days preceding survey. Seventy-one percent eligible parents participated (N = 583); 48.4% did not receive education beyond high school, 27.1% non-white. Half (49.7%) one or more past week; one-third (33.9%) McDonald's. released 49 unique period; McDonald's half these. Even after controlling parent consumption sociodemographics, 1.38 (95% CI = 1.04, 1.82) times likely have consumed if they by restaurants. We detect relationship intake other In community-based sample, greater frequency eating McDonald's, providing evidence support regulating child-directed marketing unhealthy foods using toys.