Public Service Media Narratives

摘要: The emergence of public service media in the mid-twentieth century on both sides Atlantic was a response to particular technological realities and market structures. Public systems manifested theories about function democracy, sources cultural authority innovation, limitations market, values social cohesion inclusion.In early twenty-first century, underlying justifications for are now flux. Those who defend continued funding legacy new non-commercial services, work reform their operations, have struggled untangle contingencies twentieth-century organizational structures from enduring that spawned creation. In other words, policymakers commentators recognized broadcasting must be updated post-broadcasting world, or wither away. But purposes new, multi-platform, multi-actor system not yet clearly articulated.This chapter argues American -- long poor cousin world's better-funded fact may model forms digital age. This evolving includes diverse sources, distributed ownership citizen engagement. And it is grounded narratives community service, innovation democratic participation, as well those failure canonical excellence. traces these distinct sometimes conflicting through history media, with comparisons UK European contexts. It concludes strong version narrative best suited shape future functions 21st media-rich democracies.