Marketing in travel and tourism

摘要: Part 1: The Meaning of Marketing in Travel and Tourism 1. Introducing 2. Marketing: Systematic Thought Process 3. Special Characteristics 4. Dynamic Business Environment: Factors Influencing Demand for 2: Understanding the Consumer Mix 5. Consumer, Motivations Buyer Behaviour 6. Market Segmentation Markets 7. Product Formulation 8. Evolving Services 3: Planning Strategy Tactics 9. Research 10. 11. Planning: 12. Campaigns: Budgeting Measuring Performance 4: Communicating with Consumers 13. Growth Role Information Communications Technology Rise Dominant 14. E-marketing: Effective Use ITC 15. Distribution Channels Tourism: Creating Access 16. Integrating Promotional 17. Brochures, Print Other Non-electronic 5: Applying Main Sectors 18. Countries as Destinations 19. Accommodation 20. Passenger Transport 21. Visitor Attractions 22. Inclusive Tours Packages 6: Case Studies Practice 23. New Zealand 24. YOTEL 25. Agra: Indian World Heritage Site 26. Travelodge 27. Alistair Sawday Guides