Segmenting uncertain demand in group-buying auctions

摘要: Demand uncertainty is a key factor in seller's decision-making process for products sold through online auctions. We explore demand group-buying auctions terms of the extent low-valuation and high-valuation demand. focus on analysis monopolistic retailer that sells to consumers who express different product valuations. also examine performance seller faces competitive posted-price sellers market sale same products, under similar assumptions about uncertain Based Nash equilibrium bidder strategies both these seller-side competition structures, we are able characterize auction bidders' dominant strategies. obtained number interesting findings. Group-buying likely be more effective settings where there larger than The structure matters. This finding has relevance marketplace new cameras, next-generation microprocessors computers, other goods, which unlikely as effectively markets. additional results case continuous demand, find basis improve revenues via price curve design.