Communicating the risk from radon.

摘要: A prominent television station developed a special series of newscasts and public service announcements about radon. This was combined with their advertising the availability reduced-price radon test kits in local supermarket chain. The large number sold success from marketing perspective, but not health perspective— especially because very small share high readings that were mitigated. In contrast, study housing sales showed much higher testing rate corresponding mitigation when risk communication accompanied transaction, rather than being directed toward general public. paper examines relative effectiveness these alternative approaches to communication, emphasizing implications for developing implementing programs.