Neuromarketing: The New Science of Consumer Behavior
作者： Christophe Morin
DOI: 10.1007/S12115-010-9408-1
关键词: Biology and consumer behaviour 、 Economics 、 Marketing research 、 Neuromarketing 、 Consumer behaviour 、 Advertising 、 Credibility 、 Advertising campaign 、 Marketing
摘要: … predicting the effectiveness of those investments have generally failed because they depend on consumers… a rationale for how our brain handles brand choices. Nevertheless, the study …
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mendeley.com参考文章(6)
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