Experiential value in branding food tourism
作者： Chen-Tsang (Simon) Tsai , Yao-Chin Wang
DOI: 10.1016/J.JDMM.2016.02.003
关键词: Advertising 、 Marketing 、 Experiential learning 、 Value (ethics) 、 Work (electrical) 、 Return on investment 、 Tourism geography 、 Tourism 、 Antecedent (grammar) 、 Business 、 Consumer behaviour
摘要: … to discover the foods, handicrafts, wines, and folk traditions of the region. By attending this … responses evoked by brand-related stimuli that are part of a brand's design and identity, …
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