Winemaking and Wine Tourism in Lubuskie as a Strategy for Local Revitalisation

摘要: The current paper aims to provide a theoretical and conceptual analysis of wine tourism in Lubuskie, Poland, relate the experiences underlying state art formulate some guidelines for directions future enotourism development. Lubuskie winemaking was reborn at beginning present century, after half century tradition remaining dormant. redevelopment has been accompanied by numerous manifestations development is noticeable each examined cases below. article based on author’s research, which includes quality interviews with vineyard owners who that, addition production, an equally important trend their professional lives. Lubuskie’senotourism promotion consistent patterns developed countries well-established traditions, although it not as diverse. An component Lubuskie’s reference its pre-war tradition, combined exposition material heritage. recommendations further activities field are related, one hand, expansion vineyards’ packages and, other implementation new concepts popularization Zielona Gora’s heritage, including route city.