Conceptualization and Development of a Supply Chain-customer Relationship Management (SC2R-M) Synergy Mode

摘要: The ability of an organisation to add on a service envelope the core product, overcome constraints related time and place delivery thereby, satisfying customers' need with edge over other players or competitors in market place, is prime concern today's context. This could take several forms as those branding unique benefits, extensive knowledge exchange between customers, control intellectual properties, exclusive supplier-buyer interface relationship management employees value chain partners resulting streamlining flow entire supply chain. SCM seeks optimize whereas CRM demand. cost focused deals production execution while revenue involves identifying responding customer needs. In this paper, we propose try analyze synergistic approach (SC2R-M). paper starts tracing development SCM, focusing (SC2R-M) mode followed by proposed model, which depicts specific inputs for organisation, how processes data, what are efforts channel members, connecting links focal firm finally would be outputs firm's terms benefits derived customers ultimately business society.