Transmission of Place Branding Values through Experiential Events: Wine BC Case Study
作者： Elena Cruz-Ruiz , Gorka Zamarreño-Aramendia , F.J. Cristófol
DOI: 10.3390/SU13063002
关键词: Tourism 、 Experiential learning 、 Cultural heritage 、 Promotion (rank) 、 Place branding 、 Business 、 Sustainability 、 Sustainable development 、 Marketing 、 Private sector
摘要: … transmission of place branding values through experiential … between the events and the territory brand, which is a means to … events that transmit the branding values of the place. Events …
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sci-hub.st 参考文章(148)
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