Deterrents of tourism business crowdfunding: Aversion decision and aversion behavior

摘要: Abstract Crowdfunding has been recently suggested as an effective means for tourism business founders to gain financial support. Yet, few in have employed the method fund their creation and development. Using behavioral decision model complex uncertain situations, this qualitative study explored deterrents crowdfunding adoption factors that shape perception of founders. The data collected by in-depth face-to-face semi-structured interviews with 22 informants. Our findings revealed a combination perceived personal, social contextual avert actual behavior. More specifically, our analysis attitude towards crowdfunding, control over using norms feasibility determinants aversion This contributes deeper insights into management policy, theory, practice research