Methodology or “methodolatry”? An evaluation of focus groups and depth interviews
作者： David Stokes , Richard Bergin
DOI: 10.1108/13522750610640530
关键词: Qualitative marketing research 、 Focus group 、 Quality (business) 、 Relevance (information retrieval) 、 Psychology 、 Group (mathematics) 、 Social psychology 、 Outcome (game theory) 、 Market research 、 Applied psychology
摘要: … Although focus groups have extrinsic advantages such as speed and cost, there is evidence that individual depth interviews have intrinsic advantages relating to the quality of the …
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emeraldinsight.com 参考文章(17)
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