Interactivity as a Metaphor of Online News

作者: Leopoldina Fortunati , John O’Sullivan , Lilia Raycheva , Halliki Harro-Loit

DOI: 10.1080/13183222.2010.11009040

关键词: Media studiesNewspaperSet (psychology)MultimediaMetaphorModalitiesPublic sphereSociologyPower (social and political)InteractivityThe Internet

摘要: AbstractHave users challenged the power of incumbent media through interactivity, and, if so, to what extent and end? The front pages their linked features online newspapers in Bulgaria, Estonia, Ireland Italy are examined as instances interactivity practice. A methodological path analyse practices is proposed. structures more frequent models applied; types forums; communicative flux between readers editorial staffs; modalities self-presentation, both journalists; rituality relations forums set out analysed from a number perspectives. study demonstrates that first stage internet diffusion remain pre-interactivity.

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