Reference Price Conceptualisations: An Integrative Framework of Analysis
作者： Oded Lowengart
关键词: Microeconomics 、 Order (exchange) 、 Reference price 、 Marketing 、 Cognition 、 Purchasing 、 Economics
摘要: … -six different concepts of reference price, based on an analysis of … of particular reference price concepts in reference price … models that incorporate reference price as compared to price…
sci-hub.se 参考文章(24)
Joel E. Urbany, Peter R. Dickson, Rosemary Kalapurakal, Price Search in the Retail Grocery Market Journal of Marketing. ,vol. 60, pp. 91- 104 ,(1996) , 10.1177/002224299606000207
Tridib Mazumdar, Purushottam Papatla, An Investigation of Reference Price Segments Journal of Marketing Research. ,vol. 37, pp. 246- 258 ,(2000) , 10.1509/JMKR.37.2.246.18727
Donald R. Lichtenstein, Scot Burton, Eric J. Karson, The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads Journal of Consumer Research. ,vol. 18, pp. 380- 391 ,(1991) , 10.1086/209267
James M. Lattin, Randolph E. Bucklin, Reference Effects of Price and Promotion on Brand Choice Behavior Journal of Marketing Research. ,vol. 26, pp. 299- 310 ,(1989) , 10.2307/3172902
K. B. Monroe, A. Y. Lee, Remembering versus knowing: Issues in buyers’ processing of price information Journal of the Academy of Marketing Science. ,vol. 27, pp. 207- 225 ,(1999) , 10.1177/0092070399272006
Donald R. Lichtenstein, William O. Bearden, Contextual Influences on Perceptions of Merchant-Supplied Reference Prices Journal of Consumer Research. ,vol. 16, pp. 55- 66 ,(1989) , 10.1086/209193
Donald R. Lichtenstein, Peter H. Bloch, William C. Black, Correlates of Price Acceptability Journal of Consumer Research. ,vol. 15, pp. 243- 252 ,(1988) , 10.1086/209161
Kent B. Monroe, Buyers’ Subjective Perceptions of Price: Journal of Marketing Research. ,vol. 10, pp. 70- 80 ,(1973) , 10.1177/002224377301000110
John Liefeld, Louise A. Heslop, Reference Prices and Deception in Newspaper Advertising Journal of Consumer Research. ,vol. 11, pp. 868- 876 ,(1985) , 10.1086/209022
Joel E. Urbany, William O. Bearden, Dan C. Weilbaker, The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search Journal of Consumer Research. ,vol. 15, pp. 95- 110 ,(1988) , 10.1086/209148