Estratégia inovativa das firmas brasileiras: convergência ou divergência com as questões ambientais?

作者: Julia Mello Queiroz , Maria Gabriela von Bochkor Podcameni

DOI: 10.20396/RBI.V13I1.8649076

关键词: Foreign capitalBusinessMarketingWelfare economicsEnvironmental impact assessment

摘要: Based on Pintec 2008 data, the paper analyses determinants of innovations that have reduced environmental impact through study Brazilian firms’ characteristics and innovative strategies. The results show introduction (EI) is related to size foreign capital ownership, is, factors lead importance international insertion. Regarding strategies efforts firms, data shows these activities are focused little or no relation with EI. On other hand, generation diffusion of knowledge, learning strengthening competences a significant In this sense, do not converge need move towards development less aggressive environment.

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