Синергия и конкурентоспособност на българските предприятия

摘要: The strategic management and the marketing approach are crucial in contemporary conditions when significant changes occur market structures branch characteristics. All these can be met successfully if companies have been strategically prepared for them. Synergy, as a condition factor creating company competitive advantages realizing market-oriented policy successful positioning on national European markets, is at this stage of Bulgarian economy development. subject research article role creation, level quality strategy (which incorporates managerial synergies) development companies.