Beyond Corporate Social Responsibility: Public Value and the Business of Politics

作者: Josie Fisher , Bligh Grant

DOI: 10.5539/IJBM.V7N7P2

关键词: Civic virtueCritical reflectionPublic valuePublic goodSociologyLaw and economicsPoliticsPublic relationsCorporate social responsibilityVirtue ethicsRelevance (law)

摘要: Recent accounts of the changing role business have identified a shift from corporate social responsibility to specifically political roles. This paper examines relevance Mark Moore’s theory Public Value (1995) as decision-making framework for these new After providing an account original theory, we explore how it can be deployed prescriptive tool based upon public goods, virtue ethics and civic derive theory. The discussion invites critical reflection roles business, distinction between private organisations.

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