Immediate and Delayed Effects of Media Literacy Training on Third Grader's Decision Making for Alcohol
作者： Erica Weintraub Austin , Kristine Kay Johnson
DOI: 10.1207/S15327027HC0904_3
关键词: Alcohol 、 Perceived realism 、 Psychology 、 Perception 、 Realism 、 Alcohol advertising 、 Media literacy 、 Social psychology 、 Style (sociolinguistics)
摘要: A Solomon Cgroup style experiment (N = 246) tested the immediate and delayed effectiveness of media literacy training on third-grade children's perceptions alcohol advertising, norms, expectancies for drinking, behaviors toward alcohol. Short-term effects were found understanding persuasive intent, realism, desirability, social norms use, predrinking behavior. Results retained significance at posttest perceived realism identification. Some gender differences existed. model television interpretation processes that accounts both logical affective routes to decision making among children received support The results suggest can have PP. use portrayals make decisions about
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