Method for measuring the effectiveness of stimuli on decisions of shoppers

摘要: Methods for the evaluation of stimuli such as broadcast commercials intended to promote purchases by shoppers are disclosed. The methods quantify effectiveness controlled variables and inducements associated therewith. immediate impact degree erosion on families individual household members measured. Inducements can take form printouts, monetary coupons, dispensed in homes audience who have responded a task. system method evaluating responses or telephone programs, television includes an instructional signal, signal modulated onto transmitted concurrently with program, time-multiplexed At each plurality remote receiving stations, one more has opportunity respond situation presented program entering response selection keyboard. at station memory responsive storing acceptable responses, comparison circuit comparing entered keyboard those stored memory. Also provided is electronic circuitry scoring accordance commands from recording device providing permanent record. A prize-winning respondent select product listing apply value prize purchase price selected product.