Trade-offs in the value capture of architectural firms: the significance of professional value

摘要: Architectural firms often have difficulty generating profit from their services as they pursue not only commercial but also professional goals. These goals frequently conflict and to be balanced during the process of value creation capture. So far, literature has focused on interaction between perceived use for customer fee that is paid firm. To better understand how service realize organizational targets, needs included. In this study, in-depth interviews with architects clients nine housing projects provide insight into content capture by architectural firms. The data reveal strategies which tried maximize at expense or sometimes even clients’ value. trade-offs in confirm importance when studying a se...