Entry Mode Choice in Service Firms: A Review of Contemporary Research

摘要: This paper reviews extant contemporary literature in the area of entry mode choice service firms and analyzes 14 empirical studies conducted area. The review is limited to articles which focus specifically on determinants such a choice. publication time frame covers period from 1977 2003. observations relation factors as origin research, theoretical frameworks underpinning existing methodological approaches other relevant patterns are presented. analysis highlights paucity research area, turn has been largely fragmentary exploratory nature. It suggests that sites need be extended into Europe, alternative designs considered opportunity conduct some form collaborative warrants exploration.