Export market‐oriented behavior and export performance
作者： John W. Cadogan , Charles C. Cui , Erik Kwok Yeung Li
DOI: 10.1108/02651330310498753
关键词: Export market 、 Export performance 、 Industrial organization 、 Competitive intensity 、 Business 、 International trade 、 Survey data collection
摘要: This study examines the issue of how export market‐oriented behaviors influence success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that are important predictors several dimensions performance. In particular, it appears this behavior is most for exporters operating under conditions high environmental turbulence. The – performance relationship these firms, was generally positive and strong. However, low turbulence, costs developing implementing levels may outweigh benefits accrued.
manchester.ac.uk参考文章(29)
Dr Brendan J. Gray, Professor Gordon E. Greenley, Dr Sheelagh M. Matear, Mr Philip K. Matheson, Thriving on Turbulence Journal of Market-focused Management. ,vol. 4, pp. 231- 257 ,(1999) , 10.1023/A:1009827103329
K. G. Jöreskog, Dag Sörbom, Lisrel 8: User's Reference Guide ,(1997)
Stanley F. Slater, Issues in conducting marketing strategy research Journal of Strategic Marketing. ,vol. 3, pp. 257- 270 ,(1995) , 10.1080/09652549500000016
John W. Cadogan ∗ ¶, Adamantios Diamantopoulos ‡, Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization Journal of Strategic Marketing. ,vol. 3, pp. 41- 60 ,(1995) , 10.1080/09652549500000003
Roger Dickinson, Anthony Herbst, John O’Shaughnessy, Marketing Concept and Customer Orientation European Journal of Marketing. ,vol. 20, pp. 18- 23 ,(1986) , 10.1108/EUM0000000004757
Bernard J. Jaworski, Ajay K. Kohli, Market orientation: Review, refinement, and roadmap Journal of Market-focused Management. ,vol. 1, pp. 119- 135 ,(1996) , 10.1007/BF00128686
Yung-Chul Kwon, Michael Y Hu, Market orientation among small Korean exporters International Business Review. ,vol. 9, pp. 61- 75 ,(2000) , 10.1016/S0969-5931(99)00029-3
Stanley F. Slater, John C. Narver, Does Competitive Environment Moderate the Market Orientation-Performance Relationship?: Journal of Marketing. ,vol. 58, pp. 46- 55 ,(1994) , 10.2307/1252250
John C. Narver, Stanley F. Slater, The Effect of a Market Orientation on Business Profitability Journal of Marketing. ,vol. 54, pp. 20- 35 ,(1990) , 10.1177/002224299005400403
Ajay K. Kohli, Bernard J. Jaworski, Market Orientation: The Construct, Research Propositions, and Managerial Implications Journal of Marketing. ,vol. 54, pp. 1- 18 ,(1990) , 10.2307/1251866