ISP-Enabled Behavioral Ad Targeting without Deep Packet Inspection

摘要: Online advertising is a rapidly growing industry currently dominated by the search engine 'giant' Google. In an attempt to tap into this huge market, Internet Service Providers (ISPs) started deploying deep packet inspection techniques track and collect user browsing behavior. However, such violate wiretap laws that explicitly prevent intercepting contents of communication without gaining consent from consumers. paper, we show it possible for ISPs extract patterns inspecting communication. Our contributions are threefold. First, develop methodology implement system capable extracting web features stored non- content based records online communication, which could be legally shared. When correlated with information collected independently crawling Web, becomes recover actual pages accessed clients. Second, systematically evaluate our on demonstrate can successfully high accuracy. Finally, findings call comprehensive legislative reform would not only enable fair competition in business, but more importantly, protect consumer rights effective way.