Social Communication in Advertising

作者： Stephen Kline , Jacqueline Botterill , William Leiss , Sut Jhally , Kyle Asquith

DOI:

关键词: Social engagement 、 Social competence 、 Advertising 、 Advertising account executive 、 Organizational communication 、 Communication studies 、 Sociology 、 Mass communication 、 Advertising campaign 、 Computer-mediated communication