Contribution of personalization to mail questionnaire response as an element of a previously tested method.
作者： Don A. Dillman , James H. Frey
DOI: 10.1037/H0036534
关键词: Psychology 、 Mail questionnaire 、 Social psychology 、 Element (category theory) 、 Personalization
摘要: … The experiments reported in this study deal with the following types of personalization: (a) … reproduced by a multilith process which resulted in a letter image very comparable to the one …
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